Cloud Space is Google Cloud’s executive briefing center—a place for innovation, partnership, and inspiration. Given its exclusive membership of C-suite executives from the world’s largest companies, a premium identity was needed to match its prestigious audience.
We drew inspiration from premium spaces already in the C-suite audience’s awareness, from the symphony to boutique hotels, to convey the members-only nature of the space.
The logos nods to the physicality of the space, but also to the “space” that is created for partnership and innovation. Its built in flexibility allows the system to scale for a variety of locations, content, and applications.
In order to accommodate last-minute visits, the system needed to elegantly handle large amounts of complex content and allow for updates by non-designers.