Despite being a collection of some of Google’s best-known products, Google Workspace didn’t have a cohesive visual identity. To keep up with the brand’s ambition, a bold, iconic identity was needed that could seamlessly scale from internal marketers without designers to world-class creative agencies.
The young brand’s strongest visual equity is in its product icons. With that in mind, we deconstructed the icons, creating a distinctive visual language instantly familiar to over 3 billion users.
Dubbed “Workflow”, the brand pattern is a dynamic graphic element that visualizes the seamless transitions users make between Workspace products.