"Where the Internet Lives" is a Webby Award–winning podcast about data centers. With the upcoming launch of season 4 and an expansion into print and events, the team needed an updated brand identity that could keep pace.
Our approach was inspired by the Google search bar and the constantly shifting nature of the internet. We also drew inspiration from the language of editorial mastheads, which allow for a wide range of visual approaches.
Knowing that the logo needed to work across a variety of form factors, we created a solution that could adapt to any situation, from podcast thumbnails to event stage backdrops.
On social media, motion brought the design system to life to drive traffic to video episodes, resulting in a 10x increase in viewership.